With around 3 billion monthly active users, Facebook is the most common social media platform. Its penetration rate for the US was 70.5% in 2021. Given this rate, the network’s audience reach is expected to be up to 76.84% by 2026.
Facebook is a platform by which people interact almost daily. Thus, making it an eminent option for business use as well. It offers tons of benefits for businesses in terms of marketing and promotions.
Similarly, you can enhance the user experience of your website or app by implementing a Facebook login. Facebook login makes it easy for users to log in to your app or website using their Facebook accounts. So, instead of new login, users use their existing account for logging in to your website or app. It makes the process faster, easier, and simpler.
Over a million websites and apps have a “Sign In with Facebook” or “Login with Facebook” feature. It offers several benefits for your business website or app.
Users can use Facebook Login to sign in to your app or website across multiple platforms. It is available on Android, iOS, Web, Desktop apps, and Smart Devices.
Follow the given steps to implement Facebook login on your website.
Firstly, create a Facebook Developer account. On the homepage, click on the “log in” to log in to your Facebook for developers account.
Click on the My Apps option appearing on the Facebook for Developers dashboard. Click on Create App.
On the next page, enter the name of your app. Choose the category of the app you are developing. Fill in your contact email and click on Create App ID.
You will be directed to your app’s dashboard. Over there, select Facebook login and click on the Set Up button.
Choose where you want the Facebook login. You can add your Facebook login across multiple devices: iOS, Android, Web, or other.
When you choose the web, put in more information about your website.
On your app dashboard, click Settings in the left-side navigation panel. Proceed to the Client OAuth Settings. Put in your redirect URL in the Valid OAuth Redirect URLs field. Now, click on the Save Changes for successful authorization.
Run a test to check whether someone is logged in to your website through Facebook. The status can be one of the following:
You can also login to Facebook by using your email address.
You can access the Facebook data if a user logs in to your website through a Facebook login. For a new Facebook login app, Facebook allows basic profile data, including public profile and email. If you want access to more data as per the demands of your business, you need additional permission from Facebook. Facebook allows about 50 permissions, such as ads management, Instagram basics, pages, events, groups, and more.You have to submit your Facebook login app for review before asking for these additional permissions.
Now you can add a Facebook login button to your website. Go to Login Button - Facebook Developers, and customize your login button.
Facebook provides different options in the plugin configurator to customize your login button. You can choose the button size, width, button text, layout, and shape.
Check out the Enable Logout Button to allow your users to log out by clicking on the same button again.
Yes, we have gone over Facebook Login. But, it is always worth it to drive home how beneficial Facebook login is. It provides a swift sign-in process to your customers, improving the user experience. Further, it helps you collect valuable data about your users to help you provide a personalized experience. All in all, Facebook Login is an investment you make regret making!